Marketing Officer (J8732) – 9-12 months FTC – Central Bristol – up to £26k pro rata

Vacancy overview

This vacancy was added May 26, 2017

Salary Range: £21k to £35k

Specialism: Advertising and Marketing

Employment Term: Contract

Location: Bristol

Vacancy Status: Vacancy Filled

Our client is looking for an experienced marketer to join their team to cover a period of maternity.  The Marketing Officer is responsible for the regional delivery of the organisation’s marketing and communications strategy. The role holder will design and deliver a range of activities which support and enable the regional team, including volunteers, to deliver regional plans. The successful candidate will be responsible for strengthening brand awareness and understanding with target audiences and lead the development, insight and engagement with existing and new audiences.

 

Responsibilities of the role:

 

  • Co-ordinate and promote regional aspects of national campaigns including PR, advertising, literature, research and events
  • Participate in the development of national audience development, marketing and communications plans, ensuring they are fit for purpose for regional delivery
  • Own our brand in the region, protecting and developing it and providing guidance to colleagues and volunteers
  • Provide the regional press office, liaising with the PR officer, and co-ordinate PR opportunities in the region
  • Provide event promotion and deliver audience development events as required
  • Help drive our digital profile using our website and other digital channels
  • Manage production of marketing and communications materials
  • Identify opportunities and develop marketing partnerships that raise our profile, increase visitor numbers and share industry best practice.
  • Drive engagement through targeted communications with key stakeholder groups
  • Networking and advocacy with relevant groups, organisations and individuals
  • Lead on audience research and insight within the region; to analyse, evaluate and report on the effectiveness of marketing activity, working closely with colleagues, in order to inform strategy and plans and embed a culture of evaluation and evidence-based decision-making
  • Monitor regional trends in visitor numbers to provide a benchmark and to enable effective planning
  • Provide training, support, tools and advice on marketing and audience development for colleagues, volunteers and affiliated local groups.
  • Manage the promotion of commercial activities in the region including venue hire, events and retail
  • Support membership drives within the region
  • Contribute to the development and implementation of commercial projects and products

 

What you will need:

  • Relevant qualification in marketing or equivalent or willingness to obtain
  • Experience in heritage, tourism or a related marketing environment
  • Experience within a heritage or visitor attraction sector
  • Experience of developing partnership projects and delivering marketing campaigns
  • Experience of developing and/or delivering audience development strategies
  • Effective project management skills